Archive - Book Marketing

Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

167 million Americans consume podcasts every month. But the most interesting opportunity for authors has little to do with audience size.

19 hrs ago • Susan Friedmann

Your Book Didn't Take Off. Here's What to Do Next.

How to turn one valuable idea from your book into a meaningful opportunity without starting your marketing from scratch.

Oct 15 • Susan Friedmann

Your Book Didn't Take Off. Now What?

Why the authors who build lasting authority think beyond the launch

Oct 13 • Susan Friedmann

Give Your Book’s Message Somewhere to Go

Turn the passion behind your book into a conversation, an invitation, and a next step

Oct 8 • Susan Friedmann

5 Ways AI Can Make Book Marketing Easier Without Losing Your Voice

Let’s talk book Marketing with Susan Friedmann, and Jane Tabachnik

Oct 7 • Susan Friedmann and Jane Tabachnick

26:57

Your Book Is Sitting There. So Are You

The passion behind your book still has work to do

Oct 4 • Susan Friedmann

Why Readers Love Your Book but Don't Recommend It

5 triggers that make a book talkable

Oct 1 • Susan Friedmann

September 2026

Why Some Books Get Talked About and Others Don’t

What Theo of Golden and The Go-Giver Can Teach Us About Word-of-Mouth Marketing

Sep 28 • Susan Friedmann

You’re Visible. So Why Can’t Anyone Find You?

The five signals that turn attention into trust

Sep 24 • Susan Friedmann

Let's Talk Book Marketing Live with Susan Friedmann & Jenn Grace

A recording from Susan Friedmann's live video

Sep 23 • Susan Friedmann and Jenn T. Grace

33:03

How Do I Get Found?

Why being seen isn't the same as being remembered

Sep 21 • Susan Friedmann

How Do You Know Which ONE to Choose?

Stop chasing every good idea. Start scoring the ones that count. Five questions, one score, zero guesswork.

Sep 17 • Susan Friedmann

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