Book Marketing

Book Marketing

Stop Marketing Your Book Like Everyone Else

15 strategic shifts to give nonfiction authors an unfair advantage in 2027

Susan Friedmann's avatar
Susan Friedmann
Nov 10, 2026

Picture a farmers market with 400 stalls, all selling tomatoes. Same red. Same price sign. Same “picked fresh today” banner.

Which stall do you visit?

You head for the farmer who hands you a slice, tells you the variety, and shares how her grandmother turned it into Sunday sauce.

Welcome to nonfiction publishing in 2027.

Stacks of new books launch every wee…

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