Knowing what to do and doing it live at different addresses.
Most authors read a list like the 15 shifts, nod, bookmark it, and go back to marketing the way they did last year. It isn’t laziness. They care. What they’re missing is the next step.
The free post handed you the map.
This playbook hands you the car, a full tank, and a voice in the passenger seat calling out every turn.
Here’s the thing: in 2027, your reader won’t start on Amazon. They’ll ask ChatGPT, Claude, or Perplexity before they open a single book page. If your name doesn’t show up in the answer, your book doesn’t exist to them.
This playbook changes the answer. One practical step at a time.
What’s Inside
Action steps for all 15 shifts. Three or four concrete moves per shift, so you know what to do on Monday morning.
Part 1: The AI Visibility Audit. Ten prompts, a scorecard, and a 20 Questions Worksheet to show whether AI tools recommend you, and how to earn a spot in their answers.
Part 2: Five copy-and-paste templates. A podcast pitch, a partner value swap, an honest review request, a press page outline, and an organization pitch with a call script built on my S.I.M.P.L.E. Test.
How to Use This Playbook
Don’t tackle all 15 shifts in one go. Spread yourself across everything, and nothing moves. Focus on three, and you’ll build real momentum.
Run the audit first. Set aside an hour. Your score shows where you stand today and gives you a baseline to beat next quarter.
Pick your three shifts. Use the quick-start guide below to match them to your goal.
Work the action steps. Block 30 minutes a week for each shift. Small, steady moves beat a burst of activity followed by a long silence.
Grab a template when you need one. The action steps point you to the right template, so you never start from a blank page.
Re-run the audit each quarter. Watch your score climb.
Quick Start: Pick Your Three Shifts by Goal
The 15 Shifts: Your Action Steps
1. Lead With Proof, Not Opinion
Back each big claim in your book with an example, a data point, or a client story.
Run a five-question survey of your audience and publish the results. People and AI tools love to quote original data.
Build a “reader proof sheet” with your best stats and stories, and share it with your subscribers.
You’ve seen the first shift. Fourteen more sit on the other side of this line, along with the playbook to put every one of them to work.
Your next reader won’t start on Amazon. They’ll ask ChatGPT, Claude, or Perplexity for a book recommendation and trust whatever name comes back. If yours isn’t in the answer, you’ve lost the sale before it started.
Upgrade to paid, and you’ll get all 15 shifts, plus the steps to act on them this week. Inside, you’ll learn how to:
Get AI tools to recognize your name and cite your work
Shape the answers readers see when they ask about your topic
Find the companies, associations, and nonprofits ready to buy your book in bulk
When someone asks AI about your topic today, does it mention you? Upgrade now and make sure the answer is yes.