Your Book Isn’t Selling Because You’re Talking to the Wrong Problem
Bracing truths. Real strategies. No fluff.
What No One Told You About Why Your Book Isn’t Moving
You wrote a damn good book. It solves a real problem. You poured your expertise, stories, and best advice into every chapter.
So why are you barely moving any copies?
Here’s the uncomfortable truth most authors don’t want to hear:
👉 No one cares about your book. They care about their problem.
👉 If your message doesn’t poke a bruise, it won’t get noticed.
👉 And if your marketing sounds like a polite summary, your book will keep gathering digital dust.
The biggest reason nonfiction books fail to sell?
You’re selling content when you should be selling consequences.
That’s where the PAS formula changes everything.
💣 The Copywriting Framework That Puts Fire in Your Message
PAS = Problem. Agitation. Solution.
It’s the classic copywriting formula that moves people from “huh” to “HELL YES” in a few sentences flat.
Why does it work?
Because it mirrors the actual psychological process your reader is already going through:
They feel the pain (Problem)
They’re fed up or stuck (Agitation)
They want a way out (Solution)
Let’s look at the difference in action.
😴 BORING: Typical Book Pitch
This book shares 10 strategies to overcome overwhelm and find balance in daily life.
Yawn. That’s a lecture.
⚡ PAS: Same Book. Better Pitch.
You wake up tired. You hit the ground running. And still, your to-do list never ends.
You’ve read the blogs, tried the apps, but nothing sticks. You’re snapping at people you love.
The Burnout Fix gives you a radical reset—so you can stop surviving and start owning your time, your energy, and your life again.
Boom. Now we’re in business.
If you’re starting to realize your “back cover copy” or Amazon description sounds more like a thesis than a hook—don’t worry. In the paid subscriber section, I’ll walk you through:
✅ How to write your own PAS copy step-by-step
✅ Swipeable real-life examples for nonfiction authors
✅ A plug-and-play PAS template for book blurbs, emails, and speaker sheets
✅ 3 “truth bomb” email subject lines that double open rates
👀 Liking this? You're only seeing part of the story.
***Preview of what’s in the paid subscriber section**
Let’s Rip the Bandage Off — And Rewrite Your Marketing With PAS
Welcome to the no-fluff zone.
Here’s how to apply PAS to your book—whether you’re writing emails, building your Amazon page, or pitching yourself as a speaker.
Let’s look at three nonfiction categories with real PAS examples.
Paid subscribers get the full teardown: 3 real-world book blurbs rewritten using PAS, a fill-in-the-blank template to sharpen your message, and my swipe file of high-impact email subject lines that sell.
Want your own blurb rewritten? Paid subscribers can drop their topic in the comments and I’ll rewrite it for you.
Your book deserves more than polite copy.
Subscribe now and start making your message do the heavy lifting.
👉 Tap the button.
Your book deserves to be read.
Let’s make sure the right people can’t and don’t ignore it.
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.
Let’s Rip the Bandage Off — And Rewrite Your Marketing With PAS
Welcome to the no-fluff zone.
Here’s how to apply PAS to your book—whether you’re writing emails, building your Amazon page, or pitching yourself as a speaker.
Let’s look at three nonfiction categories with real PAS examples.
🔍 Case Study #1: The Self-Help Book
Topic: Confidence for women in midlife
Old Pitch:
Learn how to build confidence and set boundaries.
PAS Rewrite:
You say yes to everything—even when your gut screams no. You shrink yourself to make others comfortable.
And you’re exhausted from playing small in a life that’s supposed to be yours.
Unapologetic shows you how to stop tiptoeing and start living bold. No apologies. No permission slips.
📊 Case Study #2: The Business Book
Topic: Marketing for small business owners
Old Pitch:
A guide to using digital marketing strategies to grow your small business.
PAS Rewrite:
You're posting, tweeting, ‘gramming… and getting zero clients.
You’ve spent hours on Canva and still feel invisible. You wonder if marketing’s broken—or you are.
The Client Magnet gives you a real-world system to attract qualified leads without begging for attention or burning out.
🧠 Case Study #3: The Thought Leadership Book
Topic: Decision-making for leaders
Old Pitch:
A strategic approach to decision-making under pressure.
PAS Rewrite:
You're the one they count on. But no one taught you how to choose when the stakes are high and the data’s a mess.
Every decision feels like a gamble—and you can’t afford to get it wrong.
In Decide, you'll get a brain-based, bulletproof process to lead with clarity—even in chaos.
🧰 Plug-and-Play PAS Template
Copy this. Customize it. Use it in your Amazon listing, speaker one-sheet, website, or next email.
[Problem] You’re dealing with ___. You’ve tried ___, but nothing has changed.
[Agitation] It’s frustrating. You’re putting in the effort—and still feel stuck.
[Solution] That’s why I wrote [Your Book Title]. Inside, you’ll find a [process/method/tool] that helps you finally [desired result], even if [reader’s biggest fear].
Let’s try a quick fill-in-the-blank:
You’re tired of promoting your book and getting crickets.
You’ve posted on social media, told your friends, even ran ads—and still, it’s crickets.
That’s why I wrote Make Your Book Sell Itself. A playbook that helps you turn your book into a lead magnet, authority builder, and income stream—even if you hate marketing.
📬 3 PAS-Driven Email Subject Lines That Snap Necks
These aren’t cute. They’re confrontational. And they work.
Your book’s not broken. Your message is.
Still waiting for someone to “discover” your book?
Why “buy my book” is killing your sales
Start bold. Agitate in the body copy. Deliver the solution with your book or offer.
🧠 Final Kick in the Pants
If your book’s not selling, don’t blame the market. Blame the message.
You’re not here to write safe copy. You’re here to wake people up.
Stop being polite. Start being specific.
Use PAS to pull your reader out of autopilot and make them feel something.
Pain gets attention. Relief gets action. Your book delivers both—if you frame it right.
🛠️ Your Next Action
📥 [Download the PAS Worksheet]
(A fill-in-the-blank PDF to map your book’s PAS for email, blurbs, talks, and more)
🎯 [Bonus: Get a personalized PAS rewrite for your book blurb]
(Only for paid subscribers—comment with your topic and I’ll reply with your rewrite)
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.