Why Every Author Needs to Be a Beginner (Again and Again)

"Be willing to be a beginner every single morning.” — Meister Eckhart

Most authors think once their book is published, the “beginner” stage is over. You did the hard part. You wrote it, edited it, maybe even survived launch week. So now what? You promote it the same way, hoping momentum builds.

But here’s the contrarian truth: the moment you stop being a beginner, your book stalls.

The Death of the Know-It-All Author

You’ve seen them—the authors who tell you they “already tried that” or “already know what works.” Their book is on Amazon, gathering dust. They’re clinging to outdated tactics, unwilling to start fresh. And guess what? Readers have already moved on.

Your market changes daily. Your audience wakes up every morning with new distractions. If you’re not approaching your book as a daily experiment, you’re invisible.

Beginners Find the Breakthroughs

When you’re willing to be a beginner:

• You test new channels (hello, podcasts, LinkedIn carousels, bulk sales).

• You’re not afraid of looking messy while you figure it out.

• You listen more than you lecture.

• You discover fresh angles that the “experts” overlook.

Beginners stay humble enough to learn. And that’s where the breakthroughs happen.

The Hidden Power of Curiosity

Curiosity beats confidence every time. Confidence says, I already know how this works. Curiosity asks, What if I tried this today?

Curious authors pitch podcasts they’ve never considered, reframe their messaging, and experiment with offers. They don’t wait for the “perfect” strategy. They’re willing to start again every morning.

That’s how you build momentum, not just visibility.

Want More?

Most authors know they should “stay curious,” but they get stuck on what to do next. In the paid section, I’ll give you 3 daily resets and a simple framework you can use right away.

If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.

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