In Monday’s free article (What Dolly Parton Can Teach Us About Becoming Unforgettable)I wrote about what Dolly Parton can teach us about visibility, authority, and legacy. One question kept coming back to me because it speaks so clearly to the work nonfiction authors are trying to build.
What do you want people to remember you for?
It sounds like a big question, but it’s also a practical marketing question.
Authority grows when people can connect your name to something clear. They know the idea you stand for, the audience you serve, the problem you help solve, and the contribution you want to make.
If people know your name but can’t explain what you’re known for, your marketing still has work to do.
And if you’re already doing a lot of marketing but people still struggle to describe you, more activity may not be the answer. You may need more clarity.
So instead of adding another tactic to your list, I want to give you a simple exercise that can help you figure out whether your marketing is building real authority or just creating more noise.
Take some time with these five questions.