Today Is Overflowing With Potential—So Why Are You Waiting for Tomorrow?
“We have no idea what tomorrow will bring, but today is overflowing with potential." - Allan Lokos
Most authors nod at that wisdom, then go right back to waiting. Waiting for the right time. Waiting for the sales to show up. Waiting for someone to notice their book.
Let me break it to you: books don’t sell themselves. And tomorrow won’t rescue you.
The potential is sitting in today.
That email you could send to a conference organizer.
That quick post on LinkedIn that could catch the right reader’s eye.
That pitch you could make to a podcast host.
Here’s the hard truth: every day you hesitate, someone else is stepping into the spot that could’ve been yours.
Book marketing isn’t about grand campaigns months down the line. It’s about what you do now. Small actions, repeated with intention, compound into big results.
The authors who win aren’t the ones with fearless confidence. They’re the ones more tired of being invisible than they are afraid of being seen.
The question is: what are you doing today?
If you want to see exactly how to turn today’s potential into a practical marketing move for your book, keep reading. I’ll break down three strategies you can act on today—no budget, no waiting, no excuses.
👉 Upgrade to the paid version to unlock them.
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.
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Three Ways to Turn Today’s Potential into Book Marketing Progress
1. Pitch One Podcast Host
Podcasts are gold for nonfiction authors because they give you borrowed credibility. When the host introduces you, they’re vouching for your expertise. That trust transfers to the audience—and by extension, your book.
Today’s Action Steps:
Search Apple Podcasts or Spotify for shows in your niche.
Look for mid-tier podcasts (not the giants) with active episodes in the last three months.
Draft a short pitch that includes:
Who you are in one sentence.
A hook tied to the host’s audience.
Three unique talking points from your book.
Example: A leadership author pitched “The Remote Work Show” with three insights on building culture without an office. The host loved it, and the interview sparked invitations to two virtual conferences. One pitch—multiple doors opened.
2. Start a Micro-Conversation on LinkedIn
Most authors think visibility means polished long-form posts. Not true. LinkedIn rewards conversations. The magic happens when someone comments, shares, or messages you privately.
Today’s Action Steps:
Post one question your reader asks themselves. Example: “Why do so many wellness programs fail in companies?”
Share a one-paragraph answer straight from your book.
End with: “Curious—what’s been your experience?”
Example: An author in career development asked: “What’s the toughest interview question you’ve ever faced?” The post got 50 comments, which turned into three direct messages and two bulk orders for their book from HR leaders.
3. Reach Out for a Bulk Sale Lead
This is where authors hesitate. They think bulk sales are a “later” strategy. Wrong. One relationship today can turn into hundreds of books tomorrow.
Today’s Action Steps:
Identify one potential partner: a company, nonprofit, or association whose members or employees need your message.
Send a short outreach email:
Acknowledge their mission.
Tie your book to their people’s needs.
Offer to chat about ways your book could be a resource.
Mindset Shift: You’re not begging them to buy your book. You’re offering a tool that saves them time, money, or frustration.
Example: I sold 500,000 copies of my first book to one company—not because I asked them to buy books, but because I positioned it as a solution for their sales team. They said yes because it solved a problem.
Bonus Strategy: Plant a Visibility Seed
If the above feel too big today, do something micro but meaningful:
Comment on a relevant LinkedIn post with a sharp insight.
Email a past client with a reminder of your book.
Share a quote from your book on social media.
Seeds compound. Today’s comment might be the breadcrumb that leads someone back to you six months from now.
The bottom line…
Tomorrow’s sales, speaking gigs, or media opportunities don’t exist yet. But today’s actions—small, imperfect, consistent—are what create them.
👉 Here’s your challenge. Pick ONE of these four strategies and do it today. Don’t bookmark it. Don’t overthink it. Act on it - NOW!!!
Download “Reflection & Action Worksheet: Turn Today Into Progress”
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.
Home | Blog | Podcast | Free Resources