Today Is Overflowing With Potential—So Why Are You Waiting for Tomorrow?

“We have no idea what tomorrow will bring, but today is overflowing with potential." - Allan Lokos

Most authors nod at that wisdom, then go right back to waiting. Waiting for the right time. Waiting for the sales to show up. Waiting for someone to notice their book.

Let me break it to you: books don’t sell themselves. And tomorrow won’t rescue you.

The potential is sitting in today.

• That email you could send to a conference organizer.

• That quick post on LinkedIn that could catch the right reader’s eye.

• That pitch you could make to a podcast host.

Here’s the hard truth: every day you hesitate, someone else is stepping into the spot that could’ve been yours.

Book marketing isn’t about grand campaigns months down the line. It’s about what you do now. Small actions, repeated with intention, compound into big results.

The authors who win aren’t the ones with fearless confidence. They’re the ones more tired of being invisible than they are afraid of being seen.

The question is: what are you doing today?

If you want to see exactly how to turn today’s potential into a practical marketing move for your book, keep reading. I’ll break down three strategies you can act on today—no budget, no waiting, no excuses.

👉 Upgrade to the paid version to unlock them.

If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.

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