The Secret Places Your Readers Hang Out—And Why Most Authors Never Look There

Your readers aren’t hiding. You’re just digging in the wrong place.

The Secret Places Your Readers Hang Out—And Why Most Authors Never Look There

Vignette:
I once coached an author who swore she’d tried everything—ads, book fairs, social media. Yet her audience still felt invisible. Then, in one random LinkedIn group for HR leaders, she mentioned her book in a comment thread. Two weeks later, she’d sold 300 copies. Not luck. Leverage.

Most authors think finding readers is about reach. It’s not. It’s about resonance.

Your readers aren’t hiding—they’re hanging out in plain sight. You’re just looking in the wrong places.

Here are five hidden goldmines most authors ignore (while wondering why their “marketing” isn’t working):

1. LinkedIn & FaceBook Groups

Stop chasing followers. Start joining conversations.
Find small, engaged groups that already talk about your topic. Don’t sell—solve problems. Offer insights, share resources, then watch readers come to you.

2. Industry & Association Newsletters

Forget cold audiences. Borrow trust.
Professional newsletters are already talking to your ideal readers every week. Offer them a short, helpful article or Q&A. Let your book be the quiet hero in your bio.

3. Podcasts

Stop obsessing over social media likes. Speak to people who actually listen.
Podcasts are the modern campfire—intimate, loyal, and trusted. Pitch hosts whose audiences already crave what you teach.

4. Course Communities & Masterminds

Want to meet readers who take action?
They’re inside paid communities, learning and growing around your very topic. Be a contributor, not a promoter. When you help someone solve a problem, they’ll hunt for your book.

5. Corporate & Nonprofit Partnerships

Think bigger than one sale at a time.
Organizations buy books in bulk when they help their teams or communities. Offer a workshop, a resource, or a discount—and turn one “yes” into hundreds of copies moved.

Contrarian truth:
You don’t need a bigger audience. You need better access.

The real goldmine isn’t more eyeballs—it’s alignment.
Go where people already care. The rest gets easy.

Upgrade to Paid Get my plug-and-play scripts and a 90-day action plan to mine these five gold zones like a pro.

If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.

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