Book Marketing

Book Marketing

The Real Reason Your Content Isn’t Working (And the Fix Most Experts Won’t Give You)

What three months of wasted effort taught me about showing up online

Susan Friedmann's avatar
Susan Friedmann
Apr 12, 2026
∙ Paid

Here’s a question most nonfiction authors never ask: what if more content is the wrong answer?

You post more, send more newsletters, shoot more videos, and tell yourself the momentum is building. It feels productive. It looks like the right kind of hustle. But volume without resonance is just noise with a schedule, and if nothing you create is landing, y…

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