The Real Reason Podcast Guesting Goes Nowhere for Authors
What nakes a podcast pitch an easy no and what it takes to get to "yes!"
Most podcast pitches fail before the host finishes the first paragraph. Not because the guest lacks experience, but because the pitch shows no understanding of the audience.
Let’s clear something up.
Podcast guesting doesn’t fall short because authors lack access. It falls short because most pitches ignore the audience and the purpose of the show.
I see this every week.
PR agencies pitch my podcast because their client has a book. Authors pitch themselves for the same reason. The emails usually open with how impressive the guest is, followed by long lists of credentials and big-name companies they’ve worked with or advised. Sometimes a polished media kit appears, packed with logos.
What’s missing matters more.
I see no explanation of how this person can help nonfiction authors market a book. I see no indication of what listeners would learn or apply. I see no sign anyone listened to even one episode of Book Marketing Mentors.
I don’t need to guess. I know.
If someone had listened, they’d understand my audience includes entrepreneurs and solopreneurs who wrote nonfiction books to support their business. Many published for the first time. Many want their book to lead to conversations, speaking, consulting, or partnerships.
This isn’t about better podcast etiquette. The real stakes show up in missed authority, wasted opportunities, and momentum that never takes hold. Podcast guesting turns into noise rather than leverage. Books stay promotional instead of useful. Hosts stop trusting pitches. Over time, authors lose access to conversations that could shape their business.
Having a book shows effort. It doesn’t show relevance.
Resource: Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co
In the paid section, I break down what strong podcast guests do differently and the exact action items I wish every guest followed before pitching or stepping behind the mic.
Don’t miss out on more good stuff that’s waiting for you in the Paid Section.
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.
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