“How do I know what I should be doing?”
Authors ask me this all the time, convinced the answer is out there somewhere, waiting to be found. But it isn’t!
The real answer is sitting right in front of them, and most never see it.
Notice the question isn’t “what could I be doing.” That list never runs dry, and it never will. There’s always another podcast to pitch, another platform to try, another idea somebody swears by.
The question that stops authors cold is “what should I be doing.” That’s a different question entirely, and it’s the one nobody hands you a straight answer to.
That’s not a coincidence. It’s the trap.
In this week’s free article, I covered what happens when authors hop on the marketing treadmill. They keep adding activities because doing so feels safer than stopping long enough to decide what actually matters.
The challenge isn’t finding another marketing idea.
It’s knowing which ideas deserve your time.
So every author needs a filter.
Not a complicated system. Not another framework to memorize. Just a few questions to help you decide whether an opportunity moves you toward the future you want or simply hands you something else to do.