The Hustle Myth That’s Burning Out Authors

How to Market Your Book Without Losing Your Mind

The Myth of Consistency

Let’s cut the BS: You’re not lazy, undisciplined, or doing it wrong.

You’re tired. Burnt out from trying to chase every algorithm, be everywhere, and act like some cheerfully caffeinated marketing machine. And the worst part? You feel guilty for not doing more.

Here’s the truth they don’t tell you: Consistency, as it’s sold to nonfiction authors, is a lie. You don’t need to post daily, go viral, or sell your soul to social media. You need a smarter, saner system—one that works with your energy, not against it.

Because let’s be honest: You didn’t write your book to play content monkey for the algorithm gods. You wrote it to spark change, open minds, and build your authority.

Mindset Shift #1: Consistency Is Not Constancy

Posting nonstop isn’t consistency. Posting strategically is. Choose one platform where your readers already are—hint: for nonfiction, LinkedIn is gold.

Then stop trying to show up like a 24/7 media brand. You’re an author, not a machine. You’re allowed to take breaks—as long as you plan for them.

Mindset Shift #2: Work the System, Not Your Soul

Batch your content. Repurpose your old stuff. Engage in 10-minute microbursts. Done.

You don’t have to constantly create. You have to consistently reuse what already works.

Mindset Shift #3: Reflection Is the Secret Sauce

People want your book, but they crave your brain. Your process. Your perspective.

Tell stories. Share your wins, your fails, your "WTF am I doing" moments. You think it's oversharing; your audience thinks it's human.

***Preview of what’s in the paid subscriber section**

How to Market When You’re Mentally Fried

Still stuck thinking, “But I have nothing new to post?” That’s a lie. You’re sitting on a mountain of content gold—you’ve just been trained not to see it.

In the paid section, we’ll dig into how to:

• Stretch one blog into five killer posts

• Build a "content vault" that saves your sanity

• Master the art of timing so your posts actually land

• Turn testimonials into trust-building content

• Use low-effort, high-impact stories to stay visible (even when you’re creatively fried)

Unlock it below if you're ready to stop feeling like you’re failing and start marketing like a pro.

Check out the new BOOK MARKETING SUMMER CAMP

Ditch the Confusion. Pack Your Strategy.

Let's Get Your Book in Front of the Right People.

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If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.