Book Marketing

Book Marketing

The Hidden Psychology Behind Why Smart Authors Stay Stuck

You don’t have a marketing problem. You have a thinking problem.

Susan Friedmann's avatar
Susan Friedmann
Apr 05, 2026
∙ Paid

Most advice about book marketing assumes the problem is effort. Do more, reach more, post more.

But what if the problem isn't what you're doing? What if it's the quiet set of assumptions running underneath everything you do?

First-time authors don't stay stuck because they're lazy or untalented. They stay stuck because the brain is wired to protect them…

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