Book Marketing

Book Marketing

The Animal Most Authors Never See: The Book Marketing Elephant

A simple framework to stop chasing tactics and start building momentum.

Susan Friedmann's avatar
Susan Friedmann
Jun 23, 2026
∙ Paid

Did the free article make you feel uncomfortable? That’s a good sign!

Because most nonfiction authors are stuck touching one part of the elephant.

They’re working hard.

Posting. Networking. Doing podcasts. Speaking. Writing newsletters.

Yet nothing connects.

The problem isn’t effort. It’s disconnected effort.

Most authors have activity. Few have a system.

That’s why I want to walk you through a simple framework I call:

Build Your Book Marketing Elephant

The goal isn’t to do everything.

The goal is to choose a few activities that strengthen one another.

Think ecosystem, not overload. Think ripple effect, not random action.

Here’s how to build yours.

As a paid subscriber, you’ll be able to unlock the full library of premium content created specifically for nonfiction authors who want more visibility, more opportunities, and more book sales.

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