The 12 Foundational Decisions Every Nonfiction Author Should Make Before Marketing Their Book

Part 1 of The Authority Journey: The deeper work that makes your book marketing clearer, more focused, and far more effective

Recently, I spoke with an author who’d reached the point most authors eventually reach.

She’d finished her book. Her cover was done. She was updating her website, and she’d started a list of podcasts, associations, conferences, and social media ideas to pursue.

On the surface, she looked ready to market.

But as we talked, I saw several big decisions still …