Here’s what I see again and again. Most nonfiction authors don’t have a sales problem. They have a connection problem.
If you’ve ever said,
“I’ve posted everywhere, done podcasts, built my email list, but people still aren’t buying,”
I get it.
You’ve done the work. You’ve followed the formulas.
And yet… the silence is deafening.
It’s not that your book isn’t good.
It’s that your readers don’t feel you.
They see another post, another quote, another “expert” talking at them, so they keep scrolling.
Because when everyone’s shouting for attention, the only voice that stands out is the one that feels human.
Readers don’t buy your book because of your credentials.
They buy it because they believe you see them, understand them, and can help them see themselves differently.
That’s the real secret to selling your book.
It’s not more ads, hashtags, or launch plans.
It’s showing up as you.
The imperfect, passionate, “I’ve walked this road myself” version.
The version that tells stories, not slogans.
The version that connects before it converts.
You can’t out-market a lack of connection.
Your content can be polished. Your strategy can be tight.
But if it doesn’t sound like you, it won’t stick.
Most authors don’t realize this until it’s too late. Your book can’t sell itself because it needs you behind it.
Readers don’t fall in love with products. They fall in love with people.
That’s why when everything in your category starts to look the same, from one leadership guide to the next self-help roadmap or productivity promise, the real difference is your voice.
It’s the difference between:
“Five ways to build confidence…”
and
“I used to fake confidence with a smile and the perfect outfit, until the day I stopped trying.”
See the shift?
One sounds like everyone.
The other sounds like someone.
And that “someone” is the reason people buy your book, hire you as a speaker, or sign up for your course.
You don’t need to be louder.
You need to be more alive.
The Real Book Marketing Strategy No One’s Talking About
Stop trying to sell your book.
Start making people care about you.
That’s what turns readers into fans—and fans into buyers.
(Keep reading below for the paid subscriber section — where I’ll break down exactly how to make your marketing more human, more authentic, and more profitable, without selling your soul.)
If your book isn’t selling, it’s not the book. It’s the marketing.
Let’s fix that.
If you’re done playing small, click here to brainstorm some simple and practical bookmarketing ideas.
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