Are you guessing what works on your author website, or do you actually know?
In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.
If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm.
What you'll discover:
What web analytics really tell you about reader behavior and why they matter
Simple, free tools that show not just what visitors do, but why
Where calls to action actually belong and why one at the bottom isn’t enough
How site search data can spark new content ideas, book topics, and markets
The biggest analytics mistakes authors make and how to focus on metrics that matter
Your website is already collecting valuable information. This episode shows you how to use it to attract readers, improve conversions, and make your book marketing work harder.
Download Philippa's "Hidden Gems" ebook
Here's how to connect with Philippa:
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What Should I Do When Book Marketing Feels Overwhelming?
You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.
If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.
Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.
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