Want your book promotion to feel real—and actually work?
Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.
This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.
Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.
In this episode you’ll discover:
Authenticity that sells: Why showing up as yourself builds trust and boosts book sales
AI in your voice: How to “teach” AI your style so your marketing feels real, not robotic
Mindset shift: See AI as your creative sidekick, not your competition
Consistent visibility: Use AI to repurpose content and stay present without the stress
Story-driven branding: How a dragon named Ophelia makes marketing unforgettable
If you want marketing that feels genuine and gets results, this conversation is your shortcut. Tune in now!
Here's how to connect with Cheryl:
Subscribe to Cheryl's newsletter
Shop the Store
LinkedIn
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What Should I Do When Book Marketing Feels Overwhelming?
You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.
If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.
Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.
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