How to Stop Wasting Energy and Focus on What Actually Works
A step-by-step book marketing audit for nonfiction authors who feel overwhelmed
Let’s tell the truth.
Some of your book marketing is helping. Some of it is noise. And some of it is draining your time, confidence, and energy.
If your marketing feels heavy, scattered, or exhausting, there’s a good chance you’re suffering from book marketing bloat.
In the free article, I introduced this idea after reading a piece by Sean D’Souza, founder of PsychoTactics, who writes about “article bloat.” His point: when we pile on too many ideas, the result loses focus. Professionals outline first and remove the excess before wasting time.
The same thing happens with book marketing. Authors stack tactic on top of tactic until marketing becomes a burden.
So today, let’s fix that. Let’s audit your marketing — not to shame yourself, not to feel behind, but to get clear.
Clarity creates momentum.
