Which book marketing idea have you been meaning to try?
Perhaps you heard about selling books through associations. You can picture your book helping their members, but you haven’t approached anyone.
Before another week fills up, let’s turn that idea into something you can do.
You’ll need your notes, your calendar, and about 20 minutes to choose your first step.
Start with the obstacle in front of you
An idea can sound useful and still be wrong for your current needs.
Suppose you attend a session about creating videos. You leave excited about recording a series. Yet you’re still struggling to explain who your book helps.
Making videos could leave you repeating a message your intended readers don’t recognize as relevant.
Your first task is to clarify that message. The videos can wait.
Choose an idea because it addresses a problem in your marketing.
Complete this sentence before you review your notes.
The obstacle holding back my book marketing is __________.
Be specific. “I need more visibility” gives you little direction. “I don’t know which organizations serve my readers” gives you a place to begin.
Put one idea through this filter
What could your first move look like?
Get three book marketing examples, outreach messages you can adapt, and your downloadable 72-Hour Action Plan. Plus, discover which tempting idea deserves a pass.
Upgrade to paid and put one idea to work.