Book Marketing

Book Marketing

Fear Is the Gatekeeper to Your Next Big Book Sale

Susan Friedmann's avatar
Susan Friedmann
Jul 21, 2025
∙ Paid
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You want speaking gigs.
You want bulk sales.
You want your book to open real doors.

But be honest—what’s really stopping you?

It’s not your book cover.
It’s not your topic.
It’s not even your email list.

It’s fear.

That cold, quiet fear that whispers:

  • “What if I get rejected?”

  • “What if they think I’m not qualified?”

  • “What if I sound like I’m bragging?”

This week I came across a quote from Pema Chödrön that stopped me in my tracks:

“The only way to ease our fear and be truly happy is to acknowledge our fear and look deeply at its source.”

Boom. That’s it.

Most nonfiction authors don’t fail because of poor strategy.
They fail because they never get far enough to use it.
They avoid the actions that would actually move the needle. Why? Because those actions stir up fear.

But here’s the flip side no one talks about:

➡️ On the other side of fear is influence.
➡️ On the other side of fear is income.
➡️ On the other side of fear is impact.

If you’re ready to do more than “post and hope,” keep reading.

Want to see what’s really stopping your book from selling in bulk or landing you speaking gigs?

In the paid version, I’m unpacking:

  • The three hidden ways fear sabotages your book marketing

  • How to spot avoidance dressed up as “strategy”

  • And what confident authors do differently to get booked and bulk-ordered

If you’ve ever frozen up before sending that pitch email or hesitated to follow up on a lead—this part’s for you.

👉 Upgrade to get the rest. Your book deserves it.

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© 2025 Susan Friedmann
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