Are you building your authority… or quietly eroding it without realizing it?
In a world where AI can write, mimic, and scale content in seconds, trust has become fragile.
And for nonfiction authors, that changes everything.
This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype—breaks down what’s really happening beneath the surface.
Because this isn’t about whether you use AI.
It’s about what it signals to your audience when you do.
What you’ll start to question:
Is AI helping your message… or diluting it?
It’s not always obvious where that line is.
Can people tell when something feels off—even if they can’t explain why?
There are patterns. And once you see them, you can’t unsee them.
How much transparency actually builds trust… and when does it backfire?
What happens when credibility slips—even slightly?
And how do you recover when it does?
Are you actively shaping your digital presence… or leaving it to chance?
If trust is the foundation of your work, this conversation will shift how you think about every piece of content you put out.
Because in this environment, it’s not just what you say.
It’s how real it feels when you say it.
Here's how to connect with Gal:
Free E-Book copy to exclusive listeners of the show. Email Gal directly at Gal@BorensteinGroup.com
Buy Galls book Don't Believe the Hype
*************************************************************************
What Should I Do When Book Marketing Feels Overwhelming?
You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.
If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.
Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.
*************************************************************************
