Book Marketing
Book Marketing Mentors
BM247: How to Best Use "Lazy Marketing" as a Winning Strategy
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BM247: How to Best Use "Lazy Marketing" as a Winning Strategy

Do you want to know the secrets to best use "lazy marketing" as a winning strategy? Listen as a serial entrepreneur and a five-time number one bestselling author, John North shares a wealth of ideas to help you strike gold in underserved markets.

In this week's powerful podcast episode "How to Best Use "Lazy Marketing" as a Winning Strategy" you will discover...

  • Why everything you know about marketing is wrong

  • How to dominate your industry

  • How to use "lazy marketing" as a winning strategy

  • How to strike gold in underserved markets

  • 3 major things people need to do but don't do in podcasting

  • Why podcasting it the best way to get to know your prospects

  • Why making mistakes is a great learning curve

  • And a whole lot more...

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BOOK MARKETING SUMMER CAMP - REGISTRATION NOW OPEN!

You wrote the book. Now it’s time to market it like you mean it.

This isn’t about doing everything. It’s about doing the right things—with clarity, confidence, and a plan that actually works for YOU.

Join us for Book Marketing Summer Camp—a practical, high-impact, results-driven experience for nonfiction authors who are tired of spinning their wheels.

🎯 What You’ll Get (Bulleted List Section):

✔ 6 live weekly workshops with replays
✔ Downloadable worksheets and mini-assignments
✔ Proven marketing strategies tailored for nonfiction books
✔ A simple 90-day plan to keep your book visible
✔ Community support from like-minded authors
✔ Lifetime access to all content

Check out the details here!

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