7 Book Marketing Lies Authors Tell Themselves (And How to Stop Believing Them)

What if the story you're telling yourself is the only thing standing between you and results?

Yesterday I wrote about the book sitting on my nightstand for weeks before I finally picked it up — Don’t Believe Everything You Think by Joseph Nguyen.

If you missed it, the short version is this: most of our suffering doesn’t come from what happens to us. It comes from the stories we tell ourselves about what happens.

One question hasn’t left me alone since.

How many book marketing problems are actually thinking problems?

Here are the seven I hear most often. I’d bet at least one of them sounds familiar.

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